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SUCCESSFUL LEGISLATIVE/EXECUTIVE
INTERACTION
Lobbying
and communicating effectively with the legislature,
government agencies or other stakeholders
is critical to the success of most businesses
or organizations. In all of our relations
with the government and with our customers
we act with integrity; we offer competence;
and, we build trust. We believe ours is
an honorable and necessary function of democratic
government
THE
ROLE OF LOBBYING IN AMERICAN GOVERNMENT
The
argument for self-representation, or representation
of an interest, or lobbying, existed before
the Constitution, in James Madison’s
Federalist Papers #10, and subsequently
in the First Amendment to the Constitution:
“Congress
shall make no law…abridging the freedom
of speech…or the right of the people
peaceably to assemble, and to petition the
government for a redress of grievances.”
The
term “lobbying” is thought to
have originated in the early 1800’s,
where it could have come from the then-common
practice of petitioners to wait in the lobby
of Washington’s Willard Hotel for
Members of Congress to emerge from their
rooms on their way to the Capitol, or from
the New York State Legislature’s lobby,
where petitioners would wait for state representatives
to leave the floor of the state capitol.
In modern day government, lobbyists function
as conduits of information to policymakers.
GENERAL
GUIDELINES
- Credibility
is everything. We aim to protect
your reputation and ours. It is important
to be informed and to be accurate. If
you, or we, don't know something, neither
you nor we should be afraid to admit it
– but we must be sure to offer to
find out and let officials and legislators
or staff know. Lobbyists, whether you
or us, must strive to be trusted sources
of information to Members of Congress
or executive branch officials or to their
respective staffs, whose job it is to
provide reliable information for policymakers.
- An important corollary to this principle
is: Tell the whole truth.
Policymakers rely on lobbyists as a credible
source of expertise and information on
their issues. As a result, they need us
(and you) to candidly tell both the pros
and cons of a given policy or piece of
legislation, so that they will not be
blind-sided by information in opposition
to the policy we are advocating. Surprise
is not a friend to the success of shaping
policy.
- Don't
just present requests, provide solutions.
Our standard procedure when requesting
specific legislative or administrative
change is to provide the necessary language
or amendment that would resolve the issue.
Your objective and ours is to make the
legislator’s experience in working
with you as painless and least demanding
on his or her time as possible.
- Work
for relationships, not quick achievements.
Our unvarying rule is: Be courteous and
patient, and develop relationships with
legislators and staff for the long term,
not for an immediate short term goal.
Today’s opponent may be your ally
tomorrow, regardless of party affiliation.
- Planning
is paramount. We use an internal
calendar that monitors each phase of the
budget cycle. So should you. With it,
you can plan each step in the intervention
process, from initial briefings to securing
necessary appropriations or legislative
change. We will help you with this. REMEMBER:
Lobbying is a year-round activity. Do
not wait for a legislative session to
cultivate your relationships or begin
your education on important issues.
- Communicate
effectively and efficiently.
Our many years as congressional staffers
ourselves, as well as our experience as
lobbyists, teaches us the Golden Rule
of lobbying: Be brief, to the point, simple
and clear. Understand the critical importance
of not wasting a policymaker's time. A
brief written summary may help the policymaker
act on your point.
- Observe
basic courtesies. As in all endeavors,
the effective policymaker, legislator
or lobbyist should observe the niceties
of political discourse, including respecting
legitimate disagreement, and the role
of staff. A small example of basic courtesy:
don’t assume that important issues
can be handled over the phone –
offer to come and meet. Also, avoid the
natural impulse to pursue lobbying goals
overly aggressively, or of wearing out
your welcome. And always remember the
impact of thank you.
- Finally,
and perhaps most importantly, listen.
Policymakers and legislators may tell
you or us how we can help them, information
critical for any effective lobbying. Meetings
with policymakers, members, and staff
should NEVER be in "transmit"
mode only – you and we must be prepared
to be in "receive" mode as well.

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